As the technology landscape is continually evolving, transitions to newer software are commonplace in higher education. Change is often difficult to navigate, especially when the change that is implemented fundamentally impacts entrenched business processes. In no place is this more evident than when implementing a new system, whether the…

The question addressed in this paper is: what does a knowledge claim consist of in the context of the Recognition of Prior Learning (RPL)? The research comprises a case study of RPL applicants' entry into a postgraduate diploma (a fourth-year programme) in project management. The focus is on the knowledge claims made as part of the RPL application…

A year in which most college admissions officials had expected a drop in applicants, many colleges are reporting applications increases of up to 60 percent. On the surface, such figures are cause for celebration, but some feel they are both the product and the cause of current admissions uncertainty. (MSE)

A model using four categories of college applicants (enrollment deposit paid, deposit not yet paid, applicants not yet admitted, and those who have not yet applied) that allows forecasting of freshman enrollment from any point in the admission process and simulates the effects of trends and strategies on enrollment is outlined. (MSE)

The principles and common practices of enrollment management efforts in colleges and universities are outlined, and institutional conditions favoring effective enrollment management are discussed. (MSE)

The strategies used by a variety of colleges to involve alumni in student recruitment efforts are described. These include awards programs, scholarships, talent scouting, college nights, interviewing, special events, and communication with prospective or incoming students. The importance of training and communication in the alumni-recruitment…

A Trinity University (Texas) study identified a strong correlation between campus visits by admitted applicants and the proportion of admitted applicants who matriculated there. It is suggested that college marketing strategists consider the important role of this sales promotion device. (Author/MSE)

This article proposes that providing an 800-number for prospective students who want additional information may be a cost-effective means for colleges and universities to enhance student recruitment efforts. The use of service bureaus that provide this service is discussed, and administrative considerations are explored. (MSE)

The Pennsylvania State University national alumni admissions program involves alumni in direct recruitment of undergraduate students. This is a major service to the institution, increasing friends of the college and contacts with organizations, clubs, local high schools, and prospective students. Most important, it provides local contacts for…

A study of applicants to an urban public university investigated the effect of scholarship size on attendance and persistence, impact of scholarship students on the school, and potential effects of different distributions of scholarship funds. Results suggest institutions using large scholarships should examine yield and persistence rates. (MSE)

A steep and continuing national decline in master's program applications is influencing applicant pool composition, enrollments, and programs. Reasons include immediate and long-term economic considerations and current lessened interest in social reform and human service. Both educational and professional questions are raised by these…

A survey of almost 150 colleges and universities found many are beginning to use integrated marketing approaches. Institutions report the most significant increases in all targeted areas (annual fund, applicant pool, enrollment yield) when their integrated marketing programs have the support of an alumni or trustee committee. Other findings…

Environmental statutes and regulations have become so complex that many law firms and corporations need lawyers who have specialized in the field. In response to this growing demand, some U.S. law schools have radically revised their curricula to produce a new breed of lawyer and consequently, have attracted higher caliber students. (Author)