In the past five years, Delta State University's academic library has made significant efforts to develop sustainable outreach programs that support the LGBTQ+ (Lesbian, Gay, Bisexual, Transgender, Queer+) community. This program has increased the library's visibility and enhanced its image among its students, faculty, and staff. The article…

The Marketing column features essays about a variety of creative and innovative marketing strategies used to highlight collections or promote services in all types of libraries. Its purpose is to provide real examples of how libraries are using marketing and outreach techniques in interesting ways. This article describes the social media content…

This article reports on a specific case of the READ Center--a community-based literacy organization (CBLO) in Richmond, Virginia--and its attempt to develop promotional materials that will encourage low-literate adults to enroll in literacy programs. The article also offers insight on how literacy organizations may utilize the practical experience…

While starting a tutoring program may seem like a daunting and time-consuming task, it does not have to be. The best way to approach the creation and development of a tutoring service is with a list of clear objectives. In this article, the author describes the process she used to create a tutoring program with her English as a foreign language…

Alcohol media literacy is an emerging field that aims to address the link between exposure to alcohol advertising and subsequent expectancies and behaviours for children and adolescents. The design, rigour and results of alcohol media literacy programmes vary considerably, resulting in a number of unanswered questions about effectiveness. To…

As resources for health promotion become more constricted, it is increasingly important to collaborate across sectors, including the private sector. Although many excellent models for cross-sector collaboration have shown promise in the health field, collective impact (CI), an emerging model for creating larger scale change, has yet to receive…

Teacher educators rightfully dream of delivering inspiring programs to benefit future teachers and the students they will in turn inspire. However, in the current teacher education environment in Australia, the artisan's craft of weaving rich texture and producing a masterpiece is potentially over-shadowed by the educational administrator's…

Investigates data reported in "Where Shall I Go to Study Advertising?" over the last five years and measures growth and decline of degrees granted, level of those degrees, and changes in enrollment and faculty. Finds that the number of advertising programs dropped 6.1% while public relations grew by only 5.1%, and joint programs…

Some suggestions for introducing advertising into faculty-staff papers include get support from the administration, set an advertising policy, develop a budget, consult professionals, structure the advertising department, and hire an advertising representative. (MLW)

Discusses two questions: (1) Are we in the technology business, where we spend exorbitant time and energy debating which content and what method? and (2) Should we be in the business of serving all youth in a special way so they can grow, develop, and function successfully in a rapidly advancing technological world? (CT)

Notes that modern advertising and marketing practices are becoming an integral part of Chinese economic planning and are being used to stimulate higher quality and productivity. (FL)

A tour of centralized university advising centers revealed that the busiest centers had done an excellent job of marketing themselves to their campus clientele. Factors affecting successful marketing include image, location, service, advertising, and innovative problem-solving. (MSE)

Considerations in selecting quality novelty/variety entertainers to perform at colleges and universities are outlined. Advantages of this genre include newness, package marketing, affordability, ease of planning, great visual effects, ease of drop-by programming, custom tailoring, mass appeal. Concerns include limited individual interaction in…

The author demonstrates the utility of marketing concepts and techniques as a total strategy designed to overcome resistance to participation and to involve the hard-to-reach adult in continuing education. (SK)

Alumni periodical editors who successfully carry advertising were surveyed. Advertising, it is suggested, can pay for itself and defray part of production and distribution costs. The range of advertisers includes national, local, and in-house advertising, classified, business and professional advertising, and career placement advertising. (MLW)