Business English in China has evolved into a cross-disciplinary program from ESP, with more than 1000 universities having set the program of business English in bachelor, master or doctor degree levels. In general, it has undergone a rapid development and enjoyed a more and more social recognition. This paper tries to uncover the underlying…

The development of business English (BE) program cannot separate from that of its closely-related discipline. However, little is known about business English disciplinary development from the angle of postgraduate education in China. Through questionnaires and interviews on 64 postgraduate students of Guangdong University of Foreign Studies…

Describes the design of multimedia computer programming for personal computers that uses moving video to assist in the development of business English listening skills for learners of English as a Second Language. Reviews the aims of the project, the basic technological requirements, and the application's key features. (12 references) (MDM)

Addresses issues that have arisen in planning for short-term language teaching projects involving business English as a Second Language. The issues discussed include the expectations of client groups, conflicting instructional paradigms, theoretical notions supporting the approach taken in the program and how program and curriculum development can…