Purpose: The lack of change structures can be seen as an important reason why sustainability continues to suffer a niche existence in most higher education organisations. This is a problem because universities can leverage their teaching, research and operations to advance solutions to climate change, hunger and other Sustainable Development…

This article discusses the story behind American University's brand campaign. Colleagues and peers are asking how American University developed a brand strategy--"KNOW/WONK" campaign that launched in fall 2010--that's original, authentic, and representative of AU's distinctive personality. What they really want to know is how AU got it through the…

Learning is a lifelong process. It is therefore worthwhile looking at instances where learning takes place outside educational institutions and see how educational principles can be applied there. In a market economy companies have to quest for profit to ensure their long-term survival. In the end, their educational goals have to serve themselves.…

This article discusses the results of a CASE survey, compiled in April 2009, which was sent to almost 2,800 members who had previously indicated that community relations were part of their professional responsibilities or interests. The survey suggests that the role and practice of community relations in a public institution is somewhat different…

Good public relations begins with a good communication plan. Eight steps for getting started are (1) have a written plan; (2) begin internally; (3) communicate; (4) target your audience; (5) market; (6) meet the press; (7) know thyself; and (8) be happy on days you break even. (JOW)

Successful campus public relations requires: (1) segmenting the mass audience into categories according to demographics, interest, lifestyles, and other factors; (2) analyzing how members of each segment respond to various messages and media; and (3) designing a campaign tailored to specific segments of the general audience. (MSE)

The director of the MCI Heritage Classic, a stop on the Professional Golf Association tour, and the Family Circle Magazine Cup, a women's professional tennis tournament, talks about his profession. (JOW)

An appropriate education is one that identifies students' educational needs and then provides a curriculum that addresses those needs (Benbow & Stanley, 1996). All students, even those identified as gifted, deserve a personalized education. However, many educators outside gifted education believe that "giftedness" is a fancy label and that gifted…

Provides a summary of dos and don'ts for school systems that want to inaugurate a sex education program. (Author/IRT)

Reviews the 1980s literature regarding trends in public relations practice and implications for PR degree programs. Makes specific recommendations for development of effective degree programs. (MS)

A 10-step approach to detailed planning, organization, and promotion of class reunions is presented. Steps include plan adequate lead time, centralize leadership, develop an overall plan, outline promotional efforts, develop a budget, develop a checklist for the event, structure the reunion weekend, and coordinate the weekend. (MLW)

A new college president discusses his decision to have an inauguration ceremony and outlines the steps leading to it, emphasizing campus and community relations and involvement and planning for a dynamic and well-received event. (MSE) PUBTYPE-141

Suggestions for producing low-cost promotional materials to attract alumni to alumni programs are provided. Running advertisements in an alumni periodical or promoting all events in one brochure are suggested. Production, paper and printing, and illustrations and photos are discussed. (MLW)

Suggests ways that teachers can develop activities for March, Youth Art Month, which will focus public attention on the values of art education. (Author/SJL)

Investigates data reported in "Where Shall I Go to Study Advertising?" over the last five years and measures growth and decline of degrees granted, level of those degrees, and changes in enrollment and faculty. Finds that the number of advertising programs dropped 6.1% while public relations grew by only 5.1%, and joint programs…