Cause-Related Marketing (CRM), defined as profit motivated giving, is an effective strategy that can be used to demonstrate to students the "good side" of marketing. This paper outlines an experiential project that allowed students to gain a better understanding of marketing principles while also gaining an appreciation for corporate…

This study examines a community-wide effort to promote greater access to books through the mechanisms of physical and psychological proximity. It addresses the seasonal summer slide through an innovative book distribution program in neighborhoods identified as book deserts. Four low-income neighborhoods were provided with vending machines used to…

E-training has developed into a revolutionary way of learning in Malaysian organizations due to rapid growth in information technology infrastructure. The present study endeavors to determine the critical factors that influence e-training effectiveness in multinational companies (MNCs) in Malaysia. By integrating Technology Acceptance Model (TAM),…

In this article, we evaluate the advantages of public-private partnerships in helping fund and support district initiatives targeting out-of-school youth and those students who are disengaged or at-risk of dropping out of high school. (Contains 1 table, 1 figure, and 2 notes.)

Philanthropy provides billions of dollars to schools and educational programs each year. Much of this cash comes from corporate America, who views contributing to education as an important way to give back to the community. While many companies support education directly via equipment, money grants, and professional development, other companies…

Examines the steady extension of the issue purview in the corporate world from micro (company specific) to macro issues. Discusses the Allstate Insurance Company's Forum on Public Issues, established in 1987, which has involved governmental and corporate leaders in dealing with two major issues: AIDS and public education. (KEH)

Presents a conceptual model depicting the effects of family-oriented benefits, policies, and services in the corporate sector, on employees' work and family lives. Discusses the model in the context of the historical development of, and recent expansions in, corporate supports for employees and their families, and the need for a work-family model…

Reports the results of the Congressional Caucus for Women's Issues' Child Care Challenge on employer-sponsored child care services. The Caucus attempted to illuminate steps taken by members of the business community to respond to the inadequate supply of affordable, high quality child care services. (BB)

Describes the success of Capital Partners for Education (CPE), a nonprofit organization that helps at-risk students by providing them with scholarships and mentors, who are mostly urban professionals. CPE targets average students who are failing or likely to drop out. Discusses CPE's activities and its expansion to provide year-round support. (AJL)

Discusses funding from foundations as a solution to the financial problems child care centers are encountering. Examines different types of foundations and their basic characteristics, and proposes ideas for identify and pursuing the most appropriate. Suggests that the process of seeking and receiving foundation funding takes time, effort, and…