Convincing industry to adopt health promotion programs presents problems not generally encountered in the public sector. This article describes a marketing approach for organizations and individuals planning to "sell" health promotion to private firms. (PP)

Describes a method to elicit data about the results of a personnel training program so that quality improvements can be made by having trainees' supervisors evaluate the training impact on the job. Also describes cases in different organizations where this approach was used to determine program weaknesses and strengths. (MF)

Thirteen national leaders were interviewed about their concerns and hopes for adult literacy. Questions focused on research and public policy, literacy awareness, harmful notions and misconceptions in the field, and the role of the new National Institute for Literacy (NIL). Everyone interviewed stressed the need for research and public policy that…