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Tolbert, Dawn – Christian Higher Education, 2014
Modern higher education includes student-consumers who shop for educational opportunities and institutions that actively market themselves. This study examined the marketing of faith-based institutions to determine how faith-related missions are reflected in the printed recruitment materials, Web sites, and admissions portals of the 112 member…
Descriptors: Marketing, Reputation, Institutional Characteristics, Christianity
Bano, Zakia; Shakir, Aleem – Journal of Education and Practice, 2015
The university prospectus is supposed to be a forceful and pioneering text in promoting and marketing higher education. The present research will deal with the disparities in the frequencies of first and second person pronouns in online prospectuses in cross-cultural linguistics from marketing point of view. The research question is to which…
Descriptors: Cross Cultural Studies, Student Recruitment, Higher Education, Institutional Advancement
Pope, Loren – Journal of College Admission, 2012
The four college years is the last important developmental period of a young person's life, and what happens then can and often does have substantial consequences. He can be awakened and fired up to develop himself and his talents, he can plod through largely untouched or unenlightened, he can be frustrated and turned off, he can transfer, or he…
Descriptors: College Choice, Misconceptions, Outcomes of Education, School Catalogs
Olson, Hope A. – Library Quarterly, 2006
This article reports the results of a quantitative and thematic content analysis of the organization of information literature in the "Library Quarterly" ("LQ") between its inception in 1931 and 2004. The majority of articles in this category were published in the first half of "LQ's" run. Prominent themes have included cataloging codes and the…
Descriptors: Library Science, Periodicals, Content Analysis, Time Perspective