Discusses a high school unit involving the cartoon characters "Beavis" and "Butt-head." Examines how social values and social conflicts affect and mirror language use. Describes Beavis and Butt-head projects, and objections to the unit. Argues that schools must embrace nonprint texts to help students become skilled, literate,…

Argues that educators should train themselves and students to understand and cope with television's power. Describes an inventory of viewing and reading habits, then discusses how three principles of teaching television are expressed in class activities. Outlines a unit that takes students from television as "just entertainment" to active,…