A case study is used to understand how Western international branch campuses (IBCs) in China represent themselves through web-based branding materials. Drawing on colonial discourse analysis and the theoretical framework of Whiteness as futurity, this study examined the case of Wenzhou-Kean University, a Sino-US cooperative institution to understand how Western IBCs in China interpret and promote internationalization in higher education. By examining how Whiteness through the discourse of world-class education has been mobilized and reproduced, this study argued that the operation of IBCs perpetuated Western supremacy in the global higher education landscape at the expense of local people and knowledges.