ERIC Number: ED303136
Record Type: Non-Journal
Publication Date: 1988
Pages: 354
Abstractor: N/A
ISBN: N/A
ISSN: N/A
EISSN: N/A
Available Date: N/A
Commercialization of Children's Television. Hearings on H.R. 3288, H.R. 3966, and H.R. 4125: Bills To Require the FCC To Reinstate Restrictions on Advertising during Children's Television, To Enforce the Obligation of Broadcasters To Meet the Educational Needs of the Child Audience, and for Other Purposes, before the Subcommittee on Telecommunications and Finance of the Committee on Energy and Commerce, House of Representatives, One Hundredth Congress (September 15, 1987 and March 17, 1988).
Congress of the U.S., Washington, DC. House Committee on Energy and Commerce.
This report provides transcripts of two hearings held 6 months apart before a subcommittee of the House of Representatives on three bills which would require the Federal Communications Commission to reinstate restrictions on advertising on children's television programs. The texts of the bills under consideration, H.R. 3288, H.R. 3966, and H.R. 4125 are also provided. Testimony and statements were presented by: (1) Representative Terry L. Bruce of Illinois; (2) Peggy Charren, Action for Children's Television; (3) Robert Chase, National Education Association; (4) John Claster, Claster Television; (5) William Dietz, Tufts New England Medical Center; (6) Wallace Jorgenson, National Association of Broadcasters; (7) Dale L. Kunkel, American Psychological Association; (8) Geraldine B. Laybourne, Nickelodeon; (9) Gerald S. Lesser, Harvard University; (10) Preston R. Padden, Association of Independent Television Stations; (11) Shaun Sheehan, Tribune Broadcasting Co.; (12) Jerome Singer, Yale University; (13) Ellen Wartella, University of Illinois; (14) John Weems, Mattel, Inc.; and (15) Gilbert H. Weil, Association of National Advertisers. Material submitted by the following organizations is also included in the record: American Psychological Association; Association of Advertising Agencies; National Consumers League; National Parent and Teachers Association; and the New York City Department of Consumer Affairs. (EW)
Descriptors: Advertising, Childrens Television, Commercial Television, Federal Legislation, Hearings, Policy Formation, Programing (Broadcast), Television Commercials, Television Research, Toys
Superintendent of Documents, Congressional Sales Office, U.S. Government Printing Office, Washington, DC 20402.
Publication Type: Legal/Legislative/Regulatory Materials; Opinion Papers; Reports - Evaluative
Education Level: N/A
Audience: Policymakers
Language: English
Sponsor: N/A
Authoring Institution: Congress of the U.S., Washington, DC. House Committee on Energy and Commerce.
Grant or Contract Numbers: N/A
Author Affiliations: N/A