This case discusses the importance of pilot studies within business research. It covers the procedures, evaluation, and lessons learned from conducting a pilot study for an upcoming product launch. The intended product launch was the Edstutia Instructor Certification in Immersive Technologies (EICIT) pilot program. The program focused on extended…

The main goal of this study was to illustrate and provide some direction for dealing with the complexities of propensity score matching within different multilevel contexts. Special attention is given to how procedures typically applied in a non-hierarchical setting may be modified to properly reduce the expected bias in the estimated treatment…