An advantage of well-designed survey research is that, typically, it yields large volumes of quantitative and qualitative data. A key challenge researchers face is mining and reporting these data appropriately and promptly to inform research publications and presentations. When mixed methods are employed, and researchers attempt to master computer…

This book provides a clear introduction to widely used topics in bivariate and multivariate statistics, including multiple regression, discriminant analysis, MANOVA, factor analysis, and binary logistic regression. The approach is applied and does not require formal mathematics; equations are accompanied by verbal explanations. Students are asked…