This case study describes methods and rationales for measuring attitudes toward physical education in high school students. Due to the nature of physical education experiences in schools, there may be both consciously considered (explicit) and less conscious (implicit) forces on attitudes. A full understanding of attitudes toward physical education may include scores from both explicit and implicit measures. The Single Category Implicit Association Test and the Go/No-go Association Test were used with vetted photographs of physical education classes to create two instruments and elicited automatic attitude responses. A measure of students' explicit attitudes was also utilized. Extensive pilot testing on both data collection and data analyses led to a more effective research experience. Data collection occurred with participants (N = 434) in schools' computer/media labs during physical education classes within a 3-week window. Cooperative teachers, using a provided script for procedures, were an integral part of collecting data. Data collection, management, and analysis through various web-based software programs were critical to completing this research. [This content is provided in the format of an e-book.]