This study tested the Bennett hypothesis by examining whether four-year colleges changed listed tuition and fees, the amount of institutional grants per student, and room and board charges after their states implemented statewide merit-based aid programs. According to the Bennett hypothesis, increases in government financial aid make it easier for…

Recent research suggests that the use of student search services is an effective part of a college's student marketing and recruitment strategy. What is not clear, however, is whether participating in a search service is an effective part of a student's college search strategy. To address this question, we exploit a recent change in the choice…