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Benchmarking Campus Communications and Marketing Programs: A Look at Policies, Structures, Tools and Audiences. CASE White Paper
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Brounley, Lindy – Council for Advancement and Support of Education, 2010
The University of Florida (UF) established a Strategic Communications Planning Committee in May 2009 to coordinate a campuswide effort to promote strategic communications planning, strengthen the university's brand, unify key themes and messages, maximize use of available research and resources, and identify and propagate best practices and…
Descriptors: Benchmarking, Universities, Strategic Planning, Organizational Communication