Institutions face both challenges and opportunities in communicating with external constituent groups, from marketing new programs to attracting visitors and soliciting alumni. A college or university's tight-knit community of students, alums, and friends adds a special dimension to the higher education experience; bonds formed in college often…

Every year 1.3 million U.S. high school students drop out of school with one quarter of female students failing to graduate on time. Female dropouts are more likely to be unemployed, to earn less when they are employed, to become pregnant before the age of 20, to become obese, to smoke, and to drink more heavily than their male counterparts. This…