Digital engagement is the most important strategy for engaging Generation Z, but what are the right solutions and strategies to maximize engagement with this crucial target market? Which approaches align with the expectations of the students colleges are trying to reach? And more importantly, how can a college make its institution's unique brand…

An initial measure of success for any higher education enrollment or marketing effort is engagement. And, while students and parents may be engaged with several prospective schools, stronger engagement with your institution may affect their final choice. With the value of engagement in mind, the "2017 E-Expectations Trend Report"…

This "2016 E-Expectations Trend Report" examines the differences in how college-bound students used the digital tools at their disposal from the spring of their junior year to the fall and spring of their senior year. This report contains results from three web surveys: (1) May 2015 survey: 1,526 class of 2016 juniors (spring juniors);…

The "2018 E-Expectations Trend Report" provides institutions with insights from high school juniors and seniors so institutions can engage and inform them wherever they interact with an institution online. This report answers key questions such as: (1) How do students rank admissions resources institutions provide, from most valuable to…

The purpose of the "Indiana K-12 & School Choice Survey" is to measure public opinion on, and in some cases awareness or knowledge of, a range of K-12 education topics and school choice reforms. The Friedman Foundation for Educational Choice developed this project in partnership with Braun Research, Inc., who conducted the live phone…

Moms and Schools Educational Choice, conducted by Braun Research, Inc. (BRI), measures Americans views on area schools (district, charter, or private), school type preferences, and school vouchers. In this paper, Moms, report response levels of public opinion. For some questions, discussion to examine differences of voter opinion (sometimes using…

This "College Choice Report" is part of a report series that focuses on the ACT-tested high school graduating class of 2013. The focus of this year's "College Choice Report" is students' selection of a college major or program of study among the ACT-tested high school graduating class of 2013. This year's report is provided in…

This "College Choice Report" is part of a report series that focuses on the ACT-tested high school graduating class of 2013. The focus of this year's "College Choice Report" is students' selection of a college major or program of study among the ACT-tested high school graduating class of 2013. This year's report is provided in…