College alumni giving is correlated with institutional characteristics (quality and development efforts) and student characteristics (quality and wealth). This paper uses a two-step least-squares approach with data and quality/wealth variables to explore the "rich-student, quality-school" alumni generosity phenomenon. Alumni giving is…

Combines costs of fund raising and college-relations data for each of 3 years from 17 colleges and universities with the schools' institutional characteristics to predict ratios of alumni donors to each school's total alumni. With factor analysis, classifies expenditure and institutional variables according to fund-raising effort, donor wealth,…