This poll was conducted between February 27-March 6, 2024 among a national sample of 1,002 Teens. The interviews were conducted online and the data were weighted to approximate a target sample of Teens based on gender, age, race, and region. Results from the full survey have a measure of precision of plus or minus 3.1 percentage points. Among the…

The "Kids & Family Reading Report" is a national survey sharing the views of both kids and parents on reading books for fun and the influences that impact kids' reading frequency and attitudes toward reading. "The Rise of Read-Aloud" is one installment the Scholastic "Kids & Family Reading Report™: 7th…

The "Kids & Family Reading Report" is a national survey sharing the views of both kids and parents on reading books for fun and the influences that impact kids' reading frequency and attitudes toward reading. "Finding Their Story" is the second installment of the Scholastic "Kids & Family Reading Report™: 7th…

This report presents the 6th Edition of Scholastic's biannual study of children's and parents' attitudes and behaviors about reading. The latest research touches on: (1) Reading Books for Fun; (2) Reading Aloud; (3) Summer Reading; and (4) Favorite Children's Books. This research provides both reasons to celebrate as well as a strong motivation to…

Adolescents who volunteer do better in school, feel more positive about themselves, and avoid risky behaviors (for example, using drugs). Teens who participate in service activities also are more likely to vote, and to have a positive work ethic and a socially responsible attitude as adults. In addition to benefits for the individual, the…

This document presents a summary of a national telephone survey that examined messages sent to adolescent girls (ages 10 to 17) across 6 types of media most heavily used by adolescent girls: television, movies, magazines, music videos, television commercials, and magazine advertisements. The study asked what messages are sent about gender…