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Download full textRuffalo Noel Levitz, 2019
Digital engagement is the most important strategy for engaging Generation Z, but what are the right solutions and strategies to maximize engagement with this crucial target market? Which approaches align with the expectations of the students colleges are trying to reach? And more importantly, how can a college make its institution's unique brand…
Descriptors: High School Students, Student Recruitment, College Choice, Search Strategies
Moore, Joann L.; Cruce, Ty – ACT, Inc., 2017
Recent research suggests that the use of student search services is an effective part of a college's student marketing and recruitment strategy. What is not clear, however, is whether participating in a search service is an effective part of a student's college search strategy. To address this question, we exploit a recent change in the choice…
Descriptors: College Students, Marketing, Student Recruitment, Decision Making
