Recent research suggests that the use of student search services is an effective part of a college's student marketing and recruitment strategy. What is not clear, however, is whether participating in a search service is an effective part of a student's college search strategy. To address this question, we exploit a recent change in the choice…

A recent study by Beilock, Reidell, and McConnell (2007) suggested that stereotype threat experienced in one domain (e.g., math) triggered by knowledge of a negative stereotype about a social group in that particular domain can spill over into subsequent tasks in totally unrelated domains (e.g., reading). The authors suggested that these findings…