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Yankelovich, Daniel; And Others – 1984
This report summarizes results of a 1984 study of the lifestyles, values, buying behavior, and media habits of the Hispanic American market. First, a number of shifts in U.S. political, social, and economic life (since 1981, when the first study of this type was conducted) which are changing the orientation of Hispanics are discussed. These shifts…
Descriptors: Advertising, Consumer Economics, Educational Attainment, Group Unity
McGhee, James D. – 1983
In light of the progress that black Americans as a group have made during the last two decades, a survey was conducted to examine socioeconomic and attitudinal differences within the black community. In this report, the following findings are highlighted: (1) there are subgroups of blacks that are clearly definable by income, education, family…
Descriptors: Black Attitudes, Blacks, Educational Attainment, Employment Level
