Globally, candidate preference for hybrid learning continues to increase at the expense of in-person learning, while interest in predominantly online learning remains flat. This increase is evident across regions and demographic groups, with overall preference highest among candidates who have traditionally demonstrated the most interest: women,…

This research brief aims to guide graduate business schools on engaging prospective part-time students effectively. Part-time candidates have unique needs and preferences, such as flexible schedules or out-sized interest in online and hybrid learning. Understanding these preferences enables GME programs to design tailored solutions, enhancing…