This 2017 summary report presents findings from the annual GMAC "mba.com Prospective Students Survey," which collected data from more than 11,000 prospective business school students who registered on mba.com from February to December 2016. The findings explore the career goals, preferred program types, and intended study destinations of…

Graduate business programs set admission goals, develop marketing plans, and try to enhance their yield to meet enrollment objectives each year. The mba.com Prospective Students Survey that the Graduate Management Admission Council conducts yearly aims to provide relevant, timely, and actionable information about the prospective candidate pipeline…