A public television station in New York, WNET, conducted a survey of its potential audience. The purposes of the study were to determine: (1) the demographic characteristics of the station's members, non-member viewers, and non-viewers; (2) the image that the station conveys to the public; (3) the perceived importance of premiums as an inducement…

This publication is part of a continuing series of reports on public broadcasting. The report includes statistics on financial, employment, broadcast, and population activities of 154 stations in the aggregate United States for the 1974 fiscal year. Information is compiled relating to capital expenditures and direct operating costs. Also examined…