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Direct linkNoel-Levitz, Inc, 2009
The concept of brand has crept into many areas of the American economic landscape, and college has been no exception. The ascension of "U.S. News & World Report" rankings, the widespread visibility of collegiate athletic brands, the power of traditional college brands such as the Ivy League or flagship state universities...these are just some of…
Descriptors: College Choice, Parent Participation, State Universities, Reputation
