This report presents 228 tables detailing findings concerning management practices of marketing programs at 68 colleges and universities. Highlights of this report include: a mean of 5 employees regularly visit high school guidance counselors; only 5 percent of the colleges sponsor campus visits for select applicants; 24 percent of the colleges…

This report presents 213 tables detailing findings regarding types and costs of advertising within marketing programs at 68 colleges and universities. Highlights of this report include the following: these colleges print a mean number of 19,270 viewbooks and 16,380 catalogs; and advertise in newspapers (86.6 percent), in magazines (45.4 percent),…

This report presents 203 tables detailing findings concerning the use of electronic advertising within marketing programs at 68 colleges and universities. Highlights of this report include: colleges in the sample enroll a mean of 5,450 students; 5.6 percent of the colleges produce a CD-ROM version of the viewbook; 39.7 percent enable applicants to…

An analysis of student financial aid for African American doctoral students combines discussion of problems in student recruitment and persistence, particularly for financial reasons, with data on patterns of minority group graduate student enrollment, financial aid, debt, and degree awards. (MSE)

A longitudinal study examined adult basic education (ABE) in Virginia between 1970 and 1985. (The first study was conducted in 1970, the second in 1978, and the third in 1985.) Data for the 1985 study were collected from survey instruments mailed to all state department ABE personnel, local ABE supervisors, learning center coordinators, and ABE…

Policies and practices were identified that have led to the success of exemplary programs in adult vocational education in Ohio. Data were collected from adult vocational education personnel, students, and employers located in five exemplary planning districts. All districts had a full-time supervisor for adult programs, employed full- and…