The Online Computer Library Center (OCLC) received a grant from the Bill & Melinda Gates Foundation to conduct research, develop strategies, create materials and evaluate the potential of marketing and communications programs to sustain and increase funding for U.S. public libraries. The quantitative study targeted two audiences: residents in…

Presents data on public library referenda for capital improvement projects and on operating levies. Highlights include package deals with other funding measures, success rates, library campaign messages, and a sidebar that details strategies used successfully by the Toledo-Lucas County (Ohio) Public Library. (Contains five tables.) (LRW)