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Download full textCorporation for Public Broadcasting, Washington, DC. – 1999
As part of the annual Yankelovich Monitor survey, extensive demographic, attitudinal, and product usage data were gathered about people who donate money to public broadcasting. Of the total population polled, 11% said they had donated to public television, and 4% said they had donated to public radio in the past two years. This report explores the…
Descriptors: Attitudes, Audience Analysis, Donors, Fund Raising
