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Download full textAgostino, Don; Zenaty, Jayne – 1980
A telephone survey of randomly selected homes was conducted to locate current owners of videocassette recorders (VCRs) for a study of their VCR-associated television viewing of both public (PTV) and commercial (CTV) television, and a one-week TV activity diary was mailed to homes in 16 cities. Analysis of data from 250 completed diaries indicates…
Descriptors: Broadcast Television, Public Television, Television Research, Television Surveys
Corder-Bolz, Charles R. – 1981
Eight established methodologies were evaluated and compared in this preliminary study, which was conducted to resolve methodological questions and problems and develop an adequate approach for the collection of valid, generalizable data for an extensive study of family use of television. The study focused on four variables: which family members…
Descriptors: Broadcast Television, Comparative Analysis, Family Life, Interviews
