Descriptor
| Television Surveys | 2 |
| Television Viewing | 2 |
| Use Studies | 2 |
| Audiences | 1 |
| Broadcast Television | 1 |
| Cable Television | 1 |
| Color | 1 |
| Commercial Television | 1 |
| Demography | 1 |
| Family (Sociological Unit) | 1 |
| Participant Characteristics | 1 |
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Source
Author
| Agostino, Don | 1 |
| Zenaty, Jayne | 1 |
Publication Type
| Numerical/Quantitative Data | 2 |
| Reports - Research | 1 |
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Download full textAgostino, Don; Zenaty, Jayne – 1980
A telephone survey of randomly selected homes was conducted to locate current owners of videocassette recorders (VCRs) for a study of their VCR-associated television viewing of both public (PTV) and commercial (CTV) television, and a one-week TV activity diary was mailed to homes in 16 cities. Analysis of data from 250 completed diaries indicates…
Descriptors: Broadcast Television, Public Television, Television Research, Television Surveys
Nielsen (A.C.) Co., Chicago, IL. – 1979
The Nielsen data on commercial television viewing and programming contained in this report are estimates of the audiences and other characteristics of television usage as derived from Nielsen Television Index and Nielsen Station Index measurements. Data and brief discussions are provided on the number of commercial and public stations; number of…
Descriptors: Audiences, Cable Television, Color, Commercial Television
