A public television station in New York, WNET, conducted a survey of its potential audience. The purposes of the study were to determine: (1) the demographic characteristics of the station's members, non-member viewers, and non-viewers; (2) the image that the station conveys to the public; (3) the perceived importance of premiums as an inducement to become a member; and (4) the readership of "Image", the monthly station magazine. Data were collected through two telephone surveys conducted in January of 1974. This report summarizes the results of the survey using graphs, tabular data, and explanatory text. (EMH)