Roles played by the executive team in higher education, including their involvement in planning, purchasing, computer use on campus, and management, were surveyed. Tables and summaries address the roles of chief executive officers, chief academic officers, chief business officers, department heads, and computer center directors, as well as how they influence others in and out of higher education. Specifically, the tables show: which officials are responsible for certain job functions, their influence over civic and social issues, what they read regularly, who makes purchasing decisions and approved budgets, and how computers are used on campus. A final chapter profiles the higher education market and draws from statistical sources other than the survey. Findings include the following: top management officials are involved in multiple job responsibilities; a number of key management responsibilities involve a high percentage of officials at all levels; a few responsibilities, such as business management, investment and portfolio management, and library management, are handled by one type of official; one in three chief executive and chief business officers has taught in the past 2 years; and one in three chief executive officers serves on boards of trustees. A questionnaire is appended. (SW)