Looks at educational factors in using television or cinema film for non-formal education in developing nations. Styles of presentation in films are discussed, and suggestions are made for assessing effectiveness. (JEG)

Suggestions for making the best use of the electronic media (local radio and television) are offered to college and university public relations and information specialists. (JMF)

Parents have a long history of seeking child-rearing information in the popular media. This trend continues on the World Wide Web, with the number of parents online still on the rise. The Web offers speed, 24-hour access, and extremely large quantities of child rearing information. Although the availability of huge quantities of child-rearing…

Continued from the front cover, this article offers suggestions about selecting and purchasing microcomputers and software for schools. (WD)

The author states that a common factor in comparing one extension method to another is the interaction involving a subject concept and a member of the target audience. He outlines approaches that extension personnel may use to compare effectiveness of meetings, publications, mass media, etc., in reading their audience. (MF)

College and university public relation specialists are offered guidelines for getting stories published in magazines, including awareness of the market, characteristics of different publications, and tailoring the material to fit the publications. (JMF)

This paper examines the use of the microcomputer as a mediating device, and explores its influence on curriculum. The relationship of a media device to subject matter and the nature of a subject are examined, and possible uses of the computer in science and social studies are analyzed to illustrate this principle. Three main points are emphasized…

Describes the current status and limitations of expert systems, and explores the possible applications of such systems in education and training. The use of expert systems as tutors, as job aids, and as a vehicle for students to develop their own expert systems on specific topics are discussed. (40 references) (CLB)

Many of the factors that go into evaluating computer courseware are the same ones educators have been applying to all instructional materials long before computers entered the classroom. Discussed are some effective ways for locating computer courseware and instruction and computer related evaluation factors. (RM)

The inclusion of mediated instruction in nursing education has many implications. A nursing educator involved in such programs should consider the philosophy and conceptual framework of the curriculum, the desired content, and the special communication potential of the medium selected. (JOW)

Examines two key considerations related to the question of whether computer-based training is justified--training objectives, and costs of developing computer-based programs. Questions on training content, skills to be performed by trainees, specific training objectives, development and revision costs, salaries, and cost estimates are presented to…

Suggests sources for reviews of available software, and provides seven guidelines for selecting appropriate software: know your objectives; check on software compatibility and available support; consider brand names first; check evaluations, copying restrictions, and documentation. Suggestions for taking care of software and a discussion of word…

Many unexplored possibilities remain for comprehensive and systematic use of popular song in the foreign language classroom. The song is both a pedagogical tool (for listening comprehension, vocabulary, grammar, conversation, composition, culture, and history) and a subject for literary study. (Author/MSE)

Discusses the following principles for developing literature and film courses: (1) instructors should have goals for the course and understand and know how to achieve them; (2) works should be chosen for their quality, not popularity; and (3) instructors should be expert in film, literature, or both. (AYC)

Citing several reasons why computers offer the potential to enhance instruction, this paper suggests that the teaching of thinking skills should be integrated into various subject areas by using software programs that involve the use of the skills required in the particular subject area. To illustrate this matching strategy, three software…