Examines the incorporation of formative evaluation into the early stages of educational television (ETV) program development, and describes Self-Formative Evaluation, a system conducted by the developers of ETV programs and in-house evaluators. Evaluation criteria for early formative evaluation of ETV are also presented. (20 references)…

Defines self-formative evaluation as the formative evaluation of instructional materials conducted during the development of the product by its users or developers. Topics discussed include the results of a study that examined users' attitudes toward such evaluation, their ability to execute it, and the effects of training on that ability. (CLB)

A process of formative evaluation which considers moral, scientific, and social values as its criteria and which is conducted by project staff is proposed for the evaluation of educational television (ETV) programs produced by the South African Broadcasting Corporation. The theoretical framework of ETV evaluation is outlined in the first section,…

Formative evaluation is discussed as it relates to educational television (ETV). Formative evaluation, used to improve a project during its development, is especially valuable in the production of television programs. Methods useful in the formative evaluation of ETV are: (1) try-out studies; (2) learner verification and revision; (3)…