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Direct linkBuster-Williams, Kimberley – College and University, 2020
Mark McCoy, Ph.D., was president of DePauw University from March 2016 through July 2020, having served previously as dean of the DePauw University School of Music from 2011-2016. A first generation college student and the son of a coal miner, Dr. McCoy was committed to making DePauw an even greater place to learn, live, and work, with an emphasis…
Descriptors: Interviews, College Presidents, Administrator Attitudes, Recognition (Achievement)
Kalsbeek, David H.; Hossler, Donald – College and University, 2009
Enrollment management, the authors suggested in earlier essays, is a deliberate process of achieving an institution's preferred enrollment profile, starting by identifying the strategic purposes and mission of the institution, and then orchestrating the marketing, recruitment, admissions, pricing and aid, retention programs, academic support…
Descriptors: Enrollment Management, Higher Education, Student Recruitment, Competition
Peer reviewedLitten, Larry H. – College and University, 1981
Recommendations made as a result of a Wingspread Colloquium on college marketing and student recruitment are reported. Abuses and specific remedies in recruiting, providing information, pricing and financing, student selection, and performance obligations and guarantees are outlined. Focus is on ethical and public interest issues. (MSE)
Descriptors: College Admission, Educational Finance, Ethics, Higher Education
