Public relations offices are playing a major role in management by providing more forecasts and analysis. A checklist is provided to help public relations offices evaluate their contribution to management. The list is designed to point out weak and strong points. (MLW)

In a question-and-answer format, the assistant vice president for development and director of alumni relations at Carnegie Mellon University (Pennsylvania) discusses how alumni directors can gauge their programs' effectiveness, how his institution addresses the issue, and how a Council for Advancement and Support of Education project to develop…

Recommendations for planning a successful training workshop for college alumni volunteers include assuring the association is organized and the program well timed; making sure everyone agrees to budget and/or financial commitments; using seasoned volunteers to conduct a feasibility study and determine training needs; making training enjoyable; and…