Describes the Children's Television Workshop (CTW) production model, a general process model utilized in the production of "Sesame Street" and all other CTW productions. The model's assumptions are explicated and its effectiveness is assessed using Scriven's logic of evaluation. (MBR)

Presents evidence to establish that instructional technology applications often result in transfer of training failures, which are attributed to inappropriate mixing of behaviorist and cognitive instructional design models. Specific suggestions are made for instructional design prescriptions that support different levels of transfer for different…