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| Evaluation and Program… | 1 |
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| Mangano, Michael F. | 1 |
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Peer reviewedMangano, Michael F. – Evaluation and Program Planning, 1992
Describes lessons evaluators can learn from the Honda Motor Company and how an evaluation office within the Department of Health and Human Services has applied these lessons. The lessons include (1) sound market research; (2) creating top-notch production capabilities; (3) building a better mousetrap; and (4) aggressive product selling. (SLD)
Descriptors: Business Administration, Evaluation Methods, Evaluators, Marketing
