Descriptor
| Content Analysis | 8 |
| Audiences | 4 |
| Mass Media | 3 |
| Programing (Broadcast) | 3 |
| Television | 3 |
| Television Viewing | 3 |
| Characterization | 2 |
| Drama | 2 |
| News Media | 2 |
| Persuasive Discourse | 2 |
| Popular Culture | 2 |
| More ▼ | |
Source
| Journal of Communication | 8 |
Author
| Andren, Gunnar | 1 |
| Bate, Barbara | 1 |
| Cantor, Muriel G. | 1 |
| Dijk, Teun A. van | 1 |
| Gerbner, George | 1 |
| Roach, Colleen | 1 |
| Rose, Brian | 1 |
| Self, Lois S. | 1 |
| Singh, Kusum J. | 1 |
Publication Type
| Journal Articles | 8 |
| Opinion Papers | 8 |
| Reports - Research | 2 |
| Reports - Descriptive | 1 |
Education Level
Audience
Location
| Mexico | 1 |
| United States | 1 |
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Peer reviewedDijk, Teun A. van – Journal of Communication, 1983
Summarizes basic principles for analyzing discourse. Focuses on discourse in the press, analyzing various levels, units, dimensions, modes, and social contexts. Discusses the relevance of discourse analysis to mass communication research. (PD)
Descriptors: Communication Research, Content Analysis, Discourse Analysis, Language Research
Peer reviewedRose, Brian – Journal of Communication, 1979
Examines the content of daytime serial dramas to determine how the narrative structure promotes a sense of involvement in viewers. Competing plot lines, the lack of a concrete sense of resolution, the pattern of episodes, and the audience's awareness of information kept secret from characters all contribute to audience involvement. (JMF)
Descriptors: Audiences, Characterization, Content Analysis, Drama
Peer reviewedAndren, Gunnar – Journal of Communication, 1980
Presents results of a study of 300 magazine advertisements assessing the level at which the ads are objective and informative. Discusses how these ads are communications designed to influence consumer behavior to the extent that they correspond to the facts, are relevant, comprehensive, adequately supported, intelligible, and logical. (JMF)
Descriptors: Advertising, Audiences, Consumer Economics, Content Analysis
Peer reviewedCantor, Muriel G. – Journal of Communication, 1979
Contrasts the development of daytime serial dramas on television with prime time series in terms of production costs, content, and format. (JMF)
Descriptors: Audiences, Content Analysis, Popular Culture, Production Techniques
Peer reviewedBate, Barbara; Self, Lois S. – Journal of Communication, 1983
Analyzed 17 current success books for women. Considered (1) how success is defined and exemplified in these books; (2) how the author-audience relationship develops; and (3) how women are portrayed in relation to others and society. Concluded that writers of success books are not in agreement about what constitutes success. (PD)
Descriptors: Books, Career Development, Content Analysis, Females
Peer reviewedSingh, Kusum J. – Journal of Communication, 1979
An assessment of how Mahatma Gandhi and Mao Tse-tung were able to succeed as mass communicators without the use of modern means of communication. (PD)
Descriptors: Change Strategies, Communication (Thought Transfer), Content Analysis, Leadership Styles
Peer reviewedRoach, Colleen – Journal of Communication, 1982
Focuses on the news coverage of the International Program for the Development of Communications (IPDC) Conference held in Mexico, January 1982. However, the IPDC is also analyzed in relation to the evolution of the international communication debate. (PD)
Descriptors: Communications, Conferences, Content Analysis, Developed Nations
Peer reviewedGerbner, George; And Others – Journal of Communication, 1980
Examines the distribution of age roles in prime-time and weekend daytime (children's) network television drama. Analyzes the content of program samples and survey data on attitudes and opinions to determine how conceptions of social reality are affected by television viewing habits. (JMF)
Descriptors: Age, Audiences, Characterization, Content Analysis
