Describes the development of the marketing concept and discusses what marketing is and is not for the adult educator. Emphasizes that marketing techniques can be used as a positive and responsive force in the field of education. (CT)

Traces adult education in Germany back to Berlin in the 1820s. Discusses the organization of the present day adult education system focusing on Berlin. Indicates the importance of American educators' awareness of how international colleagues are approaching similar issues. (JOW)

Continuing education in the health professions should stress the process approach--teaching learners how to learn. The administrator of continuing medical education should be an adult educator trained to be an educational facilitator, instructional designer, and manager of the learning environment. (SK)