The decision whether to publish information concerning a given person in institutional public relations efforts must go well beyond consideration of the information's usefulness in the immediate context. Damage to another's reputation or invasion of privacy is both unethical and costly. (MSE)

Volunteer management is seen as the result of communications and training. The elements of successful volunteer involvement are examined. Techniques for volunteer development available to members of institutions of higher education are identified. Professional staff must know how to work with volunteers and how to locate new volunteers.…

Alumni relations, it is suggested, must "fine tune" their alumni volunteer programs or risk misusing a unique institutional resource. The tradition of lay governance, the development of alumni relations, volunteers in alumni relations, recruiting, and the institutional image and pride of identification are discussed. (Author/MLW)

All institutions of higher education recognize the importance of good relationships with their communities. To avoid confusion and disappointment about its community relations, the institution must know what it wants to achieve through a clearly defined mission statement or a set of goals and objectives. (Author/MLW)