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Phi Delta Kappan | 1 |
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Van Horn, Royal – Phi Delta Kappan, 2005
In this article, the author talks about how researchers do not communicate their research very widely and academics aren't aware of most of it. Due to that, little knowledge of the research is passed on to teachers and administrators in public schools. The author is tired of educators' media-related dumbness. He does not understand why every…
Descriptors: Educational Research, Mass Media, Advertising, Publicity

Schairer, Karen – Hispania, 1996
Evaluates three commercial computer-based language translation programs' translation of a university social sciences telephone survey from English to Spanish. The three programs, "Spanish Scholar,""Spanish Assistant," and "Spanish Amigo," were rated as unacceptable in their quality of translations by native and near-native Spanish speakers. (nine…
Descriptors: Advertising, Computational Linguistics, Computer Software Evaluation, Hypothesis Testing
Gribble, Mary; And Others – 1985
This paper addresses the question of teacher socialization through contrived images, i.e., the influence of advertising as part of an educational and socialization process. It examines ways in which computer advertisements directed towards teachers influence their perceptions of how computers can and should be used, and how the same advertisements…
Descriptors: Advertising, Computer Software, Computers, Layout (Publications)