An alumni periodical is seen as a house organ that should represent its school to the public. The most important priority should be in finding a first-rate editor. Six key aspects of a periodical are good writing and illustration, honesty, clear organization and design, content, freshness, and style. (MLW)

The issue of freedom of the alumni press is explored in terms of the nature of freedom of the press, the institution's use of and need for alumni publications, pressures on alumni editors, and the future responsibilities of the alumni press. (JMF)

The responsibilities of the alumni editor to the reader and to the author are discussed, and principles of good editing including how to edit interviews, convert speeches into articles, and edit class and club notes are covered. (JMF)

Getting the authority necessary to edit an effective alumni periodical is discussed. According to an informal survey of 35 award-winning CASE editors, most are reasonably satisfied with their degree of authority. Many alumni magazines are dull because editors are afraid to rock the boat. (MLW)

The University Network Publishing Corporation (UNP), a new company that promises to print alumni magazines at "no cost" to the parent institution, is discussed. UNP will furnish a magazine shell with national advertising and the participating institution will fill in with its own material. (MLW)

Community relations, alumni relations, and information services are considered to be serving one end--encouraging giving to the college. The relationship between fund raising and alumni periodical editing is discussed. High standards for the periodical and a budget sufficient to support it are advocated. (MLW)