Descriptor
| Audience Analysis | 1 |
| Behavior Patterns | 1 |
| Content Analysis | 1 |
| Mass Media Effects | 1 |
| Popular Culture | 1 |
| Programing (Broadcast) | 1 |
| Social Desirability | 1 |
| Social Environment | 1 |
| Social Influences | 1 |
| Subcultures | 1 |
| Television | 1 |
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Source
| Critical Studies in Mass… | 1 |
Author
| Fiske, John | 1 |
Publication Type
| Journal Articles | 1 |
| Opinion Papers | 1 |
| Reports - Research | 1 |
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Peer reviewedFiske, John – Critical Studies in Mass Communication, 1986
Argues that television programs must be polysemic to achieve popularity because of the wide variety of subcultures represented in the television audience. Analyzes two scenes from "Hart to Hart" to demonstrate the textual devices that bear the dominant ideology and those that resist it. (JD)
Descriptors: Audience Analysis, Behavior Patterns, Content Analysis, Mass Media Effects
