A series of experiments on operant variability by Neuringer and colleagues (e.g., Neuringer, 1986, 2002; Page & Neuringer, 1985) have been repeatedly cited as showing that behavioral variability can be reinforced by making reinforcement contingent on it. They showed that the degree of variability in pigeons' eight-peck sequences, as measured by U…

Describes generativity theory based on the probabilities of many behaviors that are in competition and considers its effect on creativity. Topics discussed include previous and current generativity research, including behavior charts and frequency profiles; computer simulations; skills that improve generative processes; and creativity training in…