This paper discusses media comparison studies and reasons that research of this nature is pursued, especially in the area of computer-based interactive video (CBIV). Three scenarios are presented to demonstrate instances in which the knowledge of the relative effectiveness of CBIV is important and useful: (1) the case of the administrator who…

This field experiment begins to build a theoretical framework for exploring the effects of media characteristics on subjects' understanding and integration of information. Students in two eighth-grade science classes wrote term papers with one class using a print encyclopedia and the other an electronic encyclopedia to conduct their research. A…

This field study examined learning effects attributable to instructional design characteristics when eighth-grade science students used a print encyclopedia or a videotex version of the encyclopedia to write term papers. Results suggest that specific effects of instructional design characteristics of a delivery system are of a limited nature. (MBR)