Discusses the importance of sustaining a consistent college relations program, specifically by building credibility, documenting the value of the program, and maintaining campus connections. (GCP)

Successful program development depends on a coordinated effort of the entire campus community. An overview of the academic program development process as observed by a faculty member and a director of admissions is provided. (MLW)

Five worst enemies to alumni offices' long-range plans are identified: failure to dovetail office plans with institutional plans, turnover in personnel, not enough staff or money to meet goals, failure to review plans regularly, and structuring plans with too little latitude to shift priorities as needed. (MLW)

Australia's training programs for academic department heads are examined in relation to the tradition of academic staff development, the changing nature of department heads' responsibilities, and increased concerns about the effectiveness of institutional management. It is suggested that training programs be one element in a comprehensive…

Purchased application software has created a new set of problems for project managers charged with selection and implementation responsibilities. Eight activity phases in the software selection process are identified. Development and utilization of this approach at the University of Houston are described. (Author/MLW)

Underscores the importance of the creative use of human resources for community colleges in times of fiscal constraint. Lists principles for and stages of management and faculty development programs. Cites examples of creative responses to budget cuts. Discusses the cyclic nature of lifelong learning. (DML)

In a successful college marketing program, students and high-quality instruction are top priorities. Marketing research should investigate student needs and frustrations, the products offered, value received for time and money invested, physical convenience and appeal, and promotional strategies. Program research and development suggestions are…

The educational decisions that are made today must consider the current situation of declining enrollment, but also take into account the resurgence in higher education that is certain to follow within the next decade. Community college administrators must take on the role of leaders (i.e., those who infuse an organization with values) rather than…

Full institutionalization of experiential learning programs remains a major challenge for educators. Their reasons for resistance to change and strategies for overcoming it are discussed. A checklist for change agents is provided. (MLW)

Seeking alternative revenue sources, the University of Hartford (Connecticut) established a fee-based electronic information service for off-campus clients. After two years of pilot projects, market research, product identification and redesign, diverse marketing strategies, and financial investment, the service was not yielding anticipated…

At Eastern Washington University, strong executive leadership in a planning process incorporating a microcomputer-based model has begun to enable integration of campus planning and budgeting. The computer model offers departmental planners a sophisticated tool for analyzing alternative strategies over a number of years. (MSE)

Alumni continuing education programs can be self-supporting, but they will not thrive unless faculty and administration appreciate their intrinsic value. Garnering ideas and support from the campus community can be invaluable. The alumni program director's goal is to show that continuing education is an extension of the institution's primary…

Five criteria for judging college or university performance indicators (PIs) used to guide strategic decision making are outlined. The criteria address: purpose; alignment of PIs throughout the organization or system; alignment of PIs across inputs, processes, and outcomes; capacity to accommodate a variety of evaluation methods; and utility in…

The need for information controls for college records management programs and the elements of program organization, planning, and management are discussed. Conditions at institutions that indicate a flaw in information control are identified, along with the benefits of a sound records management program. The management of an information and…

Campuses have been used increasingly for programs other than regular residential study including seminars, meetings, conferences, summer camps, high school graduation ceremonies, and concerts. The alternative use of facilities can be an excellent source of revenue. Planning, control, and budgeting of nonstudent programs are discussed. (MLW)