Discusses six principal elements that are strategic for program and service development: institutional mission and goals, student needs and characteristics, community priorities, the values and involvement of internal college constituencies, technology and its impact on educational curricula and methodology, and financial constraints and political…

Five worst enemies to alumni offices' long-range plans are identified: failure to dovetail office plans with institutional plans, turnover in personnel, not enough staff or money to meet goals, failure to review plans regularly, and structuring plans with too little latitude to shift priorities as needed. (MLW)

Describes steps and considerations for developing a plan to consolidate existing computer-related resources and acquire new resources. Covers the preliminary planning process and purposes, institutional commitment, resource support, control issues, administrative and academic needs, faculty involvement and incentives. (LL)

Cites the advantages of implementing formal planning strategies for community colleges and continuing education. Warns that goal setting for the enhancement of institutional quality must not be overlooked in favor of quantifiable emphases. Describes five phases of the planning process: preplanning, strategic planning, operational planning,…

The educational decisions that are made today must consider the current situation of declining enrollment, but also take into account the resurgence in higher education that is certain to follow within the next decade. Community college administrators must take on the role of leaders (i.e., those who infuse an organization with values) rather than…

Program Level Planning, a model based upon decentralized decision making, is proposed as a method to move the planning process to the university's operational level. After describing the characteristics and steps of Program Level Planning, the problems in shifting the decision making to the local level are considered, along with the application of…

The basic principles of market analysis are examined in this paper especially as they relate to institutional planning. Introductory material presents background information, including: (1) a description of two projects undertaken to implement modern management techniques at small colleges; (2) an examination of three marketing philosophies; and…

Details steps in a continuing education division planning model; i.e., define the planning group, develop a planning attitude, analyze internal and external environments, develop a mechanism for forecasting trends, hold planning sessions for determining strategic focus and operational plans, establish a timetable, hold follow-up/evaluation…

If properly handled, reallocation can provide a rich opportunity for enhancing quality, but there is no easy way to reallocate resources. Planning will remain the key to resolving the thorniest issues of reduction. (Author/MLW)

It is proposed that schools of social work typically respond reactively and defensively when workload demands increase relative to available resources. Strategic planning is offered as a tool for increasing faculty's and administrators' sense of vitality and empowerment. Conditions, tasks, outcomes, and pitfalls of successful strategic planning…

At Eastern Washington University, strong executive leadership in a planning process incorporating a microcomputer-based model has begun to enable integration of campus planning and budgeting. The computer model offers departmental planners a sophisticated tool for analyzing alternative strategies over a number of years. (MSE)

Program review must transcend preoccupation with the past and become an integral part of planning for the future. Linking academic program reviews closely with formal institutional planning processes will benefit both. Academic planning, institutional practice, and obstacles are discussed. (MLW)

Attitudes about college marketing have hindered its progress. It is an informative process with strong feedback, including such elements as information gathering, travel, development of a marketing or public relations plan, organizational communication, institutional adaptation to the current market, and administrator input. (MSE)

The history of voluntary support during recessions is mixed, but the question is less whether a college should launch a fund-raising campaign than whether it can afford not to. By waiting for good economic times to campaign, the message of urgency is weakened. (MSE)

Cites (1) social and economic conditions leading to a reversal in attitudes toward adult education and (2) evidence of shifts in students and instructional methods. Presents a rationale for and considers several aspects of systematic college programing: on-going research and development; continuous evaluation; effective planning; and program…