This paper discusses current information technologies and their applications, both real and potential, in the field of public relations. It is argued that public relations are more important than ever in view of global events that challenge the world's ability to handle problems related to public trust and confidence, and the telecommunications…

The many and varied demands on university computer services are discussed and the importance of an effective data processing system for university management is emphasized. Case studies of computer use in admissions, registration, and billing are presented as well as the role of top level management in implementing data processing. (BH)

The importance of cooperative development among and exchange between university information systems is discussed. Cooperative developments in the California State University and Colleges System and exchange efforts between university systems in other states are described. (Author/BH)

Trends in computing and office automation and their applications, including planning, institutional research, and general administrative support in higher education, are discussed. Changing aspects of information processing and an increasingly larger user community are considered. The computing literacy cycle may involve programming, analysis, use…

Distributed data bases in statewide and multi-institutional systems are discussed. It is suggested that traditional approaches to data processing and current data base software are inappropriate for a distributed data base system. (BH)